Rankings · November 2026

North America Shelf Index

Which Korean beauty brands are carried by the most mainstream retail banners in the US and Canada?

November 2026 edition (in progress, updated daily; frozen on the 1st of next month) · Past editions

Edition

2026-11

Methodology

v1.0

Measure

mainstream retail banners (in-store, listed)

Data as of

2026-11-05

Coverage: retailers with at least one listing in this edition (with a recorded check date or reported in the news): CVS (US), Costco (CA), Costco (US), Nordstrom (US), Sephora (CA), Sephora (US), Target (US), Ulta Beauty (US), Walgreens (US), Walmart (US). Retailers whose sites cannot be checked automatically are verified by hand or from evidence submitted by brands.

Coverage note: this edition is mostly ties. 69 of 87 brands share a score of 1, because channel coverage is still incomplete and most brands have only one verified retailer so far. Ranks will spread out as more retailers are checked.