Sponsorship
Sponsorship at Binna: the rules
Nothing on the site is sponsored, and Binna does not sell sponsorship. If sponsored content ever appears, the rules below apply.
How sponsored content is labelled
- Anything a sponsor pays for carries a visible text label that says Sponsored, next to the content itself.
- Sponsored content is shown apart from the rankings and the brand data. It never appears inside a ranking table or a brand's list of retail listings.
Sponsorship never affects inclusion or rank
- Rank is not for sale. Sponsorship and payment never affect whether a brand is included or where it ranks.
- Rankings are calculated from public data with a public, versioned formula. Every listing, sponsored or not, follows the evidence rules described on the About page.
- Being listed is free.
Brands with a commercial relationship
The operator has commercial relationships with some Korean beauty brands. Those brands are excluded from every ranking. This is also stated on the About page; how the rule is applied is set out under Independence and conflicts of interest in the methodology.
Current status
- Sponsored content on the site: none.
- Pricing: not set.
- There is no sponsorship form and no way to pay on this site.
See also the methodology, the public audit and the corrections log.