Rankings · Archive · October 2026

North America Shelf Index

Which Korean beauty brands are carried by the most mainstream retail banners in the US and Canada?

Frozen edition — published 2026-11-01. This page will not change. See the current live ranking

Edition
2026-10
Methodology
v1.0
Measure
mainstream retail banners (in-store, listed)
Data as of
2026-10-31

Coverage: retailers with at least one listing in this edition (with a recorded check date or reported in the news): CVS (US), Costco (CA), Costco (US), Nordstrom (US), Sephora (CA), Sephora (US), Target (US), Ulta Beauty (US), Walgreens (US), Walmart (US). Retailers whose sites cannot be checked automatically are verified by hand or from evidence submitted by brands.

Coverage note: this edition is mostly ties. 68 of 86 brands share a score of 1, because channel coverage is still incomplete and most brands have only one verified retailer so far. Ranks will spread out as more retailers are checked.

North America Shelf Index, 2026-10
RankBrandScoreRetailers countedSource
1Rael라엘5CVS (US)Target (US)Ulta Beauty (US)Walgreens (US)Walmart (US)ekn.krjangup.comulta.com
2ma:nyo마녀공장3Costco (US)Target (US)Ulta Beauty (US)cosinkorea.comcosmorning.comsmarttoday.co.kr
2medicube메디큐브3Costco (US)Target (US)Ulta Beauty (US)cosinkorea.comcosinkorea.comkedglobal.com
2SKIN1004스킨10043Costco (US)Target (US)Ulta Beauty (US)cosmorning.comsupermarketnews.comulta.com
2Torriden토리든3Costco (US)Sephora (US)Target (US)theguru.co.krcosmorning.comsupermarketnews.com
6Abib아비브2Sephora (US)Ulta Beauty (US)mannpublications.comulta.com
6Aestura에스트라2Sephora (CA)Sephora (US)cosinkorea.comkedglobal.com
6AMUSE어뮤즈2Nordstrom (US)Target (US)cncnews.co.krjangup.com
6Arencia아렌시아2Sephora (US)Target (US)jangup.commannpublications.com
6Aromatica아로마티카2Target (US)Ulta Beauty (US)heraldk.comulta.com
6Biodance바이오던스2Costco (US)Sephora (US)cosmorning.comcostco.com
6Dr. Melaxin닥터멜락신2Target (US)Ulta Beauty (US)view.asiae.co.krulta.com
6Dr.FORHAIR닥터포헤어2Costco (US)Sephora (US)beautyindependent.comcosmorning.com
6MISSHA미샤2Costco (CA)Costco (US)cosinkorea.com
6Numbuzin넘버즈인2Target (US)Ulta Beauty (US)glossy.coheraldk.com
6Rejuran리쥬란2Costco (US)Sephora (US)cosmorning.commannpublications.com
6S.Nature에스네이처2Nordstrom (US)Sephora (US)cosmorning.commannpublications.com
6VT Cosmetics브이티2Target (US)Ulta Beauty (US)glossy.cojangup.com
19Anua아누아1Ulta Beauty (US)en.startuprecipe.co.kr
19Banila Co바닐라코1Ulta Beauty (US)musingsofamuse.com
19Beauty of Joseon조선미녀1Target (US)supermarketnews.com
19belif빌리프1Ulta Beauty (US)geconomy.co.kr
19beplain비플레인1Sephora (US)mannpublications.com
19Bioheal BOH바이오힐보1Sephora (US)mannpublications.com
19celimax셀리맥스1Ulta Beauty (US)ulta.com
19Cell Fusion C셀퓨전씨1Sephora (US)mannpublications.com
19Centellian24센텔리안241Ulta Beauty (US)heraldk.com
19Chasin' Rabbits체이싱래빗1Ulta Beauty (US)retaildive.com
19Chosungah22조성아221Sephora (US)smarttoday.co.kr
19CNP차앤박1Ulta Beauty (US)cncnews.co.kr
19Cosnori코스노리1Ulta Beauty (US)cosmorning.com
19COSRX코스알엑스1Ulta Beauty (US)musingsofamuse.com
19d'Alba달바1Costco (US)v.daum.net
19dasique데이지크1Target (US)corporate.target.com
19Dr.Althea닥터알떼1Ulta Beauty (US)ulta.com
19Dr.Groot닥터그루트1Sephora (US)ddaily.co.kr
19Elizavecca엘리자베카1Target (US)corporate.target.com
19EQQUALBERRY이퀄베리1Target (US)economist.co.kr
19Etude에뛰드1Ulta Beauty (US)glossy.co
19FATION파티온1Sephora (US)mannpublications.com
19fwee퓌1Ulta Beauty (US)glossy.co
19Growus그로우어스1Ulta Beauty (US)ulta.com
19Hanskin한스킨1Ulta Beauty (US)mannpublications.com
19Hanyul한율1Sephora (US)cosmeticsdesign-asia.com
19haruharu wonder하루하루원더1Target (US)glossy.co
19Healing Bird힐링버드1Ulta Beauty (US)cosinkorea.com
19Holika Holika홀리카홀리카1Ulta Beauty (US)musingsofamuse.com
19Huxley헉슬리1Costco (US)v.daum.net
19I DEW CARE아이듀케어1Walgreens (US)chaindrugreview.com
19I'm From아임프롬1Ulta Beauty (US)retaildive.com
19I'M MEME아임미미1Walgreens (US)lifestyle.kbew98country.com
19Ilso일소1Ulta Beauty (US)cosmorning.com
19IOPE아이오페1Sephora (CA)retail-insider.com
19Isntree이즈앤트리1Ulta Beauty (US)glossy.co
19Jung Saem Mool정샘물1Sephora (US)koreadaily.com
19KAJA카자1Target (US)modernretail.co
19Kundal쿤달1Target (US)corporate.target.com
19Laka라카1Sephora (US)retailboss.co
19Laneige라네즈1Sephora (US)happi.com
19make p:rem메이크프렘1Sephora (US)mannpublications.com
19Mediheal메디힐1Walgreens (US)cosmeticsdesign-asia.com
19Menokin메노킨1Ulta Beauty (US)cosmorning.com
19Milk Touch밀크터치1Target (US)cosinkorea.com
19mixsoon믹순1Costco (US)v.daum.net
19Nature Republic네이처리퍼블릭1Costco (US)cosinkorea.com
19NEOGEN네오젠1Ulta Beauty (US)retaildive.com
19Nooni누니1Target (US)venturesquare.net
19ohora오호라1Target (US)venturesquare.net
19Primera프리메라1Sephora (US)modaes.com
19Purito Seoul퓨리토서울1Target (US)view.asiae.co.kr
19Re:NK리엔케이1Costco (US)yna.co.kr
19Refilld리필드1Ulta Beauty (US)cosmorning.com
19rom&nd롬앤1Ulta Beauty (US)glossy.co
19Round Lab라운드랩1Target (US)supermarketnews.com
19Skinfood스킨푸드1Ulta Beauty (US)bustle.com
19Some By Mi썸바이미1Ulta Beauty (US)retaildive.com
19Sulwhasoo설화수1Sephora (US)apgroup.com
19Sungboon Editor성분에디터1Ulta Beauty (US)retaildive.com
19The Saem더샘1CVS (US)cosmeticsbusiness.com
19TIRTIR티르티르1Ulta Beauty (US)cosmorning.com
19TOCOBO토코보1Walgreens (US)smarttoday.co.kr
19TONYMOLY토니모리1Walmart (US)hankyung.com
19Too Cool For School투쿨포스쿨1Ulta Beauty (US)musingsofamuse.com
19UNLEASHIA언리시아1Ulta Beauty (US)retaildive.com
19Unove어노브1Sephora (US)glossy.co
19Wellage웰라쥬1Sephora (US)mannpublications.com

Download this edition (CSV)MethodologySubmit a correctionPast editions

Tied brands share a rank and are listed alphabetically (standard competition ranking: 1, 2, 2, 4). The CSV covers all rankings in the 2026-10 edition and is published under CC BY 4.0. Corrections to an archived edition are recorded in the corrections log and applied in the next edition; this page is not edited.